60年代的美国是大型汽车横行的天下,DDB广告公司创始人伯恩巴克创作的经典广告“think small”拯救了大众甲壳虫。 Think small 的主张改变了人们对于廉价的小型汽车的看法, …
We envision a community that affords every child the best start in life. That’s why we’re actively engaged—through policy development, advocacy, evaluation, and …
Think Small. Cars were fashion statements, testosterone boosters, muscles on wheels. As the 1950s came to a close, Doyle Dane Bernbach (DDB) and Volkswagen …
“Think small”的中国经济. 在中国,中小企业贡献了50%以上的税收、60%以上的GDP、70%以上的技术创新、80%以上的城镇劳动就业,以及90%以上的企业数量。 在中 …
Volkswagen’s Think Small campaign, launched in 1959, is hailed as one of the most influential advertising campaigns in history. At a time when the American …
更多内容请点击:Think small——创意公司的生存与进化 - 数英 推荐文章